Auburn Gear, Game Day Apparel, Auburn Collegiate Merchandise

Shop Tiger Pride for the best selection of Auburn Merchandise, Auburn Gameday Apparel, Auburn Football T-Shirts, Auburn Comfort Color Shirts and Iron Bowl Shirts! You can find great Auburn Merchandise gifts at Tiger Pride like home decor, baby gifts, tailgating supplies and more! For the newest Auburn Gameday Apparel and Auburn Football T-Shirts shop our online store or in a store near you. We have stores in Birmingham, Dothan, Hoover, Mobile, Montgomery, Oxford, Prattville and Trussville! Browse a list of our store location addresses. Whether you're looking for an Iron Bowl Shirt or our Auburn Comfort Color Shirts collection, shop Tiger Pride! War Eagle!

Being authentic isn’t a trend and it is certainly something you can’t manufacture. It’s about who we are and the relationships we have forged for over 30 years.

Tiger Pride was created by the ingenuity of a local Hallmark owner in 1983 who believed that collegiate products should reflect the unique style of southern ladies and gentlemen. Tiger Pride has become a time-tested symbol of true authenticity, local craftsmanship, and the Auburn way of life. As a company, we value the artistry of others, and many of our designs are hand drawn by college students, store employees, and even customers. After spreading to 11 store locations across the state, we are excited to offer our original products to those living all over the country. As we work to take our company to new heights, we do so with you in mind. If you have a question, suggestion, or just something you would like to share, please contact us.